1 min lesson
Incentives and consent for a professional audience
Connect "Get clear consent for recording and for any code or screen they share, because they will be sharing proprietary work" to the decision you would make.
Step 1 of 2
Incentives and consent for a professional audiencerespect their time and their NDAs
A senior engineer's hour is worth more than a consumer's, so a token gift card can insult more than it attracts. Right-size the incentive (meaningful honorarium, donation option or early-access perk) and, for enterprise developers, plan around their employer's confidentiality. Get clear consent for recording and for any code or screen they share, because they will be sharing proprietary work.
“Recruiting is the real constraint here, so I'd design it first. For an adoption question I wouldn't only pull from our power-user list, because that's the population that already converted. I'd intercept in-product and separately work with CS to reach two or three accounts that recently downgraded, since the churned users hold the answer the happy ones can't give me.”