2 min lesson
Track decisions changed, not insights delivered
For each case in "Track decisions changed, not insights delivered", name the signal and the response you would use.
Step 1 of 3
Track decisions changed, not insights deliveredactivity is not impact
It is easy to report "ran 12 studies this quarter" and feel productive. That is a vanity metric. The real ledger is what the org did differently because of the work.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
diagram: signal-bars
A flat, ROI-conscious org reads the top rows as impact and the bottom rows as busywork.